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Greenside

Greenside

Mobile UI Design

YEAR

2025

TIMELINE

6 Weeks

SCOPE

Motion Graphics

Product Design

Branding

Prototyping

Research

TOOLS

After Effects

Illustrator

Figma

Overview

Greenside is a tee time booking app designed to make booking a round feel as intentional as playing one. The product gives every type of golfer, from casual to competitive, a personalized experience that remembers how they play and gets them to the course faster.

Context

Golf is one of the few sports where the experience begins before you ever reach the course. The anticipation of booking a round, choosing a course, and coordinating with your group is all part of the ritual.

But the tools built to support this ritual haven't kept pace with what golfers actually need. Existing platforms were designed to list inventory, not to serve people. They're cluttered, impersonal, and built around the course's needs, not the golfer's.

As a previous competitive golfer, I've lived this problem firsthand. Greenside was built to close that gap.

Problem

Booking a tee time online means navigating interfaces designed for transaction, not experience.
After auditing existing platforms, such as GolfNow and two local course sites, one pattern was clear: every existing tool was built for the course, not the golfer.
The problem isn't that the technology doesn't exist. It's that no one has designed around the golfer.

The question Greenside asks:


What would booking feel like if it respected the ritual?

GolfNow

Bergen County

Pinehurst

GolfNow

Bergen County

Pinehurst

User Archetypes

Casual Returner

Prioritizes Simplicity & Speed

"I want to book faster without the extra steps."

Independent Player

Prioritizes Efficiency & Autonomy

"I like when the app remembers how I play."

Deal Hunter

Prioritizes Price & Value

"I want to see the best price and book right away."

Practical Beginner

Prioritizes Comfort & Transparency

"I care about who is playing in my group before I book."

User Archetypes

Casual Returner

Prioritizes Simplicity & Speed

"I want to book faster without the extra steps."

Independent Player

Prioritizes Efficiency & Autonomy

"I like when the app remembers how I play."

Deal Hunter

Prioritizes Price & Value

"I want to see the best price and book right away."

Practical Beginner

Prioritizes Comfort & Transparency

"I care about who is playing in my group before I book."

Insights

Personalization and Memory

Golfers don’t want to re-enter their handicap, group size, or time preference every time. The app should know how they play.

Transparency

Golfers want pricing, inclusions, and cancellation policies upfront. Not buried in checkout.

Value Clarity

The best deal shouldn’t require work to find. Pricing and promotions should be immediately legible, not hidden behind filters.

Flow Clarity

Every extra step is a drop-off risk. Clear progress, simple navigation, and a linear path to confirmation.

Quality and Trust

A modern, reliable interface isn’t cosmetic. It’s more so what makes a golfer trust the platform with their weekend plans.

Insights

Personalization and Memory

Golfers don’t want to re-enter their handicap, group size, or time preference every time. The app should know how they play.

Transparency

Golfers want pricing, inclusions, and cancellation policies upfront. Not buried in checkout.

Value Clarity

The best deal shouldn’t require work to find. Pricing and promotions should be immediately legible, not hidden behind filters.

Flow Clarity

Every extra step is a drop-off risk. Clear progress, simple navigation, and a linear path to confirmation.

Quality and Trust

A modern, reliable interface isn’t cosmetic. It’s more so what makes a golfer trust the platform with their weekend plans.

Solution

Design Decisions

Design Decisions

Personalized Booking Flow

During onboarding and initial usage, Greenside captures your handicap and profile. It surfacing courses matched to your skill level and confirms your identity before checkout without making you re-enter anything.

The "Confirm Your Profile" step during the booking process acts as a moment of trust, telling the golfer that Greenside actually knows who the user is before proceeding with payment.

Personalized Booking Flow

During onboarding and initial usage, Greenside captures your handicap and profile. It surfacing courses matched to your skill level and confirms your identity before checkout without making you re-enter anything.

The "Confirm Your Profile" step during the booking process acts as a moment of trust, telling the golfer that Greenside actually knows who the user is before proceeding with payment.

Value-First Search

Greenside surfaces pricing, ratings, and distance at the search level, before a golfer ever taps into a course.

Deal badges and tags give immediate visual hierarchy so price-conscious users can scan and decide without digging.

Filters let golfers sort by value, location, and availability in one tap. The prices are fully visible before the golfer commits to the slot.

Value-First Search

Greenside surfaces pricing, ratings, and distance at the search level, before a golfer ever taps into a course.

Deal badges and tags give immediate visual hierarchy so price-conscious users can scan and decide without digging.

Filters let golfers sort by value, location, and availability in one tap. The prices are fully visible before the golfer commits to the slot.

Points-Based Loyalty

Every booking accumulates points toward a personal loyalty system. The profile page makes the system legible at a glance: handicap, level, points balance, and the courses played. This becomes a record of the user’s game, not just their transactions.

Points-Based Loyalty

Every booking accumulates points toward a personal loyalty system. The profile page makes the system legible at a glance: handicap, level, points balance, and the courses played. This becomes a record of the user’s game, not just their transactions.

Design Decisions

Personalized Booking Flow

During onboarding and initial usage, Greenside captures your handicap and profile. It surfacing courses matched to your skill level and confirms your identity before checkout without making you re-enter anything.

The "Confirm Your Profile" step during the booking process acts as a moment of trust, telling the golfer that Greenside actually knows who the user is before proceeding with payment.

Value-First Search

Greenside surfaces pricing, ratings, and distance at the search level, before a golfer ever taps into a course.

Deal badges and tags give immediate visual hierarchy so price-conscious users can scan and decide without digging.

Filters let golfers sort by value, location, and availability in one tap. The prices are fully visible before the golfer commits to the slot.

Points-Based Loyalty

Every booking accumulates points toward a personal loyalty system. The profile page makes the system legible at a glance: handicap, level, points balance, and the courses played. This becomes a record of the user’s game, not just their transactions.

Interested in hearing more?

I'd love to chat about my process.

Feel free to reach out at sophbaedesign@gmail.com

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