Ssophia Bbae Product Designer New York EST --:-- --

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On Co-Creation

I’m the kind of designer who wants to make an impact. Make cool shit. Not waste time copying components, rounding borders, or pairing the perfect color combinations. Create. Go straight into it. Delaying only slows greatness. Start and revise. That’s always been my process.

I envision a world where intelligence guides us and lets us directly manipulate our creative realities, especially in VR/AR. That’s the future I want to design toward. I can’t stop imagining what our futures can look like with these tools in hand. The friction between imagination and creation has been the defining limit of human work for as long as we’ve made things. We’re the first generation watching that friction collapse in real time. What happens to design, to learning, to play, to memory, when the distance between thought and artifact closes? I don’t know yet. But I want to be one of the people drawing what it looks like.

In today’s AI race, the companies that stay committed to being responsible are the ones keeping the work human. I’ve read about the lifecycle Cory Doctorow calls enshittification, where platforms start by being good to users, then abuse them, then abuse their business customers, and then die. The pattern is already visible in AI. Power, and the temptation to abuse it even by a tip-toe, is difficult to moderate, especially in the society we’re in right now. Watching a company stay consistent on reliability and safety means a lot to me.

When I first started incorporating AI into my workflow, I lumped every company together. They were efficient, sure, but also eating up my brain power, my money, and sometimes my soul. Claude was the same to me at first. Then I used it for design work. Then late-night life questions. Then for the coding ideas that hit me at random hours. I used it more and more, to the point where I couldn’t imagine not having this co-creator on hand. I started treating Claude with actual respect and appreciation. Not in a “fell in love with ChatGPT” way, but genuinely. It would be an honor to give back to the platform that built, broke, and validated so many ideas with me.

That’s also why I think hard about the surface layer. When Claude Design launched, I watched the demo and noticed everything looked the same, all wearing the same parent branding. I’ve felt this in my own prototyping in Claude on the web too. It’s not a problem yet, but it will be. Developers and creators building on these platforms need their work to feel like theirs, not like an artifact wearing a logo. That’s a design problem I want to be in the room for. And I know I’m not the only one thinking about it. These are good problems to have. They mean the tools are powerful enough to matter, and we’re still early enough to shape what comes next.

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